Privacy Policy
Updated 4 April 2025
This privacy policy describes how Provitura collects, uses and discloses your personal information when you visit or use our services or make a purchase from provitura.com or otherwise communicate with us in connection with the website. In connection with this privacy policy, “you” and “your” are used to refer to you as a user of the services, whether you are a customer, visitor to the website or another person whose information we have collected in accordance with this privacy policy.
Read this privacy policy carefully.
Changes to this policy
We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised policy on the website, update the “Last updated” date and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the services, we collect from a number of different sources as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, deliver or improve the services, comply with legal obligations, enforce terms of service and protect our rights or the rights of others.
These personal data we collect
The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term “personal information”, we refer to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
We collect this information directly from you
Information that you send directly to us through our services may include:
- Contact information including your name, address, phone number and email.
- Account information including your username, password, security questions and other information used for account security purposes.
- Shopping information including the items you view, place in your shopping cart, save to your account, for example loyalty points, reviews, referrals or gift cards or purchases.
- Saved loyalty points or product reviews or referrals or gift cards
- Customer support information including the information you choose to include in communication with us, for example when you send a message through the services.
- Some features in the services may require you to give us certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
We collect this information about your use
We may also automatically collect certain information about your interaction with the services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the services.
We obtain this information from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, for example:
- Companies that support our site and services, for example Woocommerce.
- Our payment processors who collect payment information (for example bank account, credit or debit card details, billing address) in order to process your payment to fulfill your orders and supply you with the products or services you have requested, in order to comply with our contract with you.
When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third party libraries and cookies.
All information we receive from third parties is processed in accordance with this privacy policy. See also the section below, Third party websites and links.
How we use your personal data
- Provision of products and services. We use your personal information to provide the services to you and thereby comply with our contract with you, including processing your payments, fulfilling your orders, sending messages to you regarding your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise administering your account, arranging delivery, facilitating any returns and exchanges and other features and functions related to your account. We may also improve your shopping experience by using integrations and plugins connected to our website and WooCommerce. In this case, the relevant providers will process your information in accordance with their privacy policies.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing, advertising and promotional communications via email, SMS or post and to show you advertisements for products or services. This may include use of your personal information to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the services and register an account, you are responsible for safeguarding the credentials to your account. We strongly recommend that you do not share your username, password or other access information with others. If you believe your account has been compromised, you must contact us immediately. If you reside in the EEA, the legal basis for these processing activities is our legitimate interest in keeping our website safe for you and other customers in accordance with Art. 6 (1) (f) GDPR.
- Communication with you and improvement of the service. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests to be responsive to you, to provide effective services to you and to maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use cookies on our website. Cookies are used, among other things, to ensure the webshop functions correctly (WordPress and WooCommerce), to remember your choices (e.g., language, consent, cart contents and login), and to run analytics and better understand how users interact with our services (in our legitimate interest in being able to manage, improve and optimize our services). We may also allow third parties and service providers to place cookies via our website to better tailor services, products and advertising on our website and other websites.
Most browsers automatically accept cookies as a default setting, but you can choose to set your browser to remove or reject cookies via your browser settings. Remember that removing or blocking cookies may have a negative impact on your user experience and may cause some of the services, including certain features and general functionality, to not work properly or no longer be available. In addition, blocking cookies may not fully prevent the mechanisms we use to share information with third parties, such as our advertising partners.
How and why we share personal information
In certain circumstances, we may disclose your personal information to third parties for purposes related to contract performance, legitimate purposes and other reasons in accordance with this privacy policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (for example IT administration, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners in order to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, ask us or otherwise give consent to our disclosure of certain information to third parties, for example to send you products, or through your use of social media widgets or login integrations with your consent.
- With our affiliates or otherwise within our corporate group, within our legitimate interest in operating a successful business.
- In connection with a business transaction, for example a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service and to protect or defend the services, our rights and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in “How we collect and use your personal information” and “How and why we share personal information”:
Categories
- Identifiers, for example primary contact details and certain order and account information
- Commercial information, for example order information, shopping information and customer support information
- Internet or other similar network activity, for example usage data
- Geolocation data, for example locations determined by an IP address or other technical measures
Categories of recipients
- Vendors and third parties who perform services on our behalf (for example internet providers, payment processors, fulfillment partners, customer support partners and data analytics providers).
- Business and marketing partners
- Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
User generated content
The services may allow you to publish product reviews and other user generated content. If you choose to submit user generated content to a public area of the services, this content will be public and accessible to everyone.
We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties who have access to such information will respect your privacy or protect your personal information. We are not responsible for the privacy or security of information that you make publicly available, or for the accuracy, use or misuse of information that you disclose or receive from third parties.
Third party websites & links
On our website there may appear links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on these websites. Information you provide in public or semi public locations, including information you share on third party social networking platforms, may also be viewed by other users of the services and/or users of those third party platforms without limitations as to their use by us or a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the services.
Children’s data
The services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has given us their personal information, you can contact us using the contact details below to request that it be deleted.
As of the effective date of this privacy policy, we do not have actual knowledge that we “share” or “sell” (as these terms are defined under applicable law) personal information about individuals under 16 years of age.
Security and storage of your information
Be aware that no security measures are perfect or impenetrable, and we cannot guarantee “complete security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.
How long we store your personal information depends on various factors, for example whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your privacy rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and in some cases we may refuse your request as permitted by law.
- Right of access: You may have the right to request access to personal information that we have about you, including details regarding the ways in which we use and share your information.
- Right to deletion: You may have the right to request that we delete personal information we hold about you.
- Right to rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to data portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
- Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: When we rely on consent in order to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by replying directly to our rejection.
- Management of communication preferences: We may send you campaign related emails and you can opt out of receiving these at any time by using the unsubscribe function shown in our emails to you. If you opt out, we may still send you non campaign related emails, such as emails about your account or orders you have placed.
You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, for example your email address or account details, before we can give a substantive response to the request. In accordance with applicable laws, you may appoint an authorised agent to submit requests on your behalf for the purpose of exercising your rights. Before we accept such a request from an agent, we require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to confirm your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal information, you must contact us using the contact details below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details given below, or submit your complaint to your local data protection authority. For the EEA you can find a list of the responsible data protection supervisory authorities here.
International users
Note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we take your personal information out of Europe, we will use recognised transfer mechanisms, such as the European Commission’s standard contractual clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been assessed as providing an adequate level of protection.
Contact
If you have questions about our privacy practices or this policy, or if you would like to exercise any of the rights available to you, you must send us an email:
As a customer at: hello@provitura.com
If you are not a customer at: contact@pharmatura.co
Pharmatura UG (haftungsbeschränkt), Bei den Mühren 1, 20457 Hamburg Germany
For the purposes of applicable data protection laws, and unless otherwise expressly stated, we are the data controller of your personal information.